Let AI tell you what offers work best for your customers by optimizing KPI's through machine learning
Background
Offerfit is a LLM data engine that calculates what offers close and tracks each variable, so it can generate new offers and optimize to get the closest to a target revenue, percentage, etc.
The target users had to be very skilled in LLM terminology, which hurt adoption for other marketers that are more end user or layman like.
Goal
Make the app more user friendly for not tech users, so the user base could grow to reach more marketers
Process
- Onboarded to their system with data exercises
- Reviewed competitor like apps
- interviewed stakeholders
- white board sessions with leadership
- prototyping
- presentations
Outcome
- Company was able to expand features to sell to a broader marketing audience
- Company was bought by Braze
